This textbook is targeted for Introduction to Human Communication courses that introduce students to the study of Communication. The underlying organization addressed the importance of students to be able to answer the question, “What is Communication Study?” in a way that captures the field of Communication appropriately, as well as an important discipline across colleges and universities.

Welcome to your journey to becoming a communication scholar! We developed this workbook to guide you through the semester as you learn how understand and conduct scholarly research. What does it mean to be a scholar? A scholar is someone who specializes in a particular area of study. For you, this area is communication. And how do you become a scholar? By doing research.

But why is it important for you to learn research skills? You might be thinking, I want to be a journalist or make TV shows or work in public relations, why do I need to learn how to do research? Well, if you want someone to watch your TV show, read your article, or listen to your campaign, you will need to conduct research to see if the audience you’re targeting even exists. You will need to research to find out if your ideas are original, what the person you’re interviewing for an article has done in the past, or what makes a successful public relations campaign. You’ll need data in order to pitch your new TV show idea.

To be successful in organizational and business communication, it is essential that you learn how to effectively promote successful communication in any institution. This may include writing training manuals, employee handbooks, or conducting in-depth personnel research to ensure overall satisfaction of employees. Also, scholarly research is the foundation of any discipline, and many of the core principles of this field are derived from scholarly research.

Because we want you to succeed in the industry, we will spend the semester learning how to conduct research in the field of communication. We’ll start by providing you with a short history of communication research, show you how to gather academic research, and teach you how to write a literature review. Let's get started!

"Introduction to Communication and Media Studies" is an in-depth exploration of how communication shapes our world. This book traces the historical evolution of media, from the early days of the printing press to today’s digital age, examining key developments such as the telegraph, radio, television, and the internet. It also covers critical theories that explain media’s impact on society, including the effects of advertising, the role of public relations, and the emergence of social media as a powerful force in modern communication. Chapters on media literacy, critical thinking, and rhetorical analysis help students develop critical skills for understanding and analyzing media messages.

This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.

A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

This textbook introduces readers to the idea of cooperation and mutualism. Cooperatives and mutuals are participatory organizations in which members participate in control and governance, receive economic benefits through patronage refunds or net income, and become owners through equity. These mutual-benefit organizations exist alongside non-profit organizations and investor-benefit organizations through the global economy.

Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your entrepreneurial skills.

This text, originally by D. Annand and H. Dauderis, is intended for a first course in introductory financial accounting. It has been extensively edited by Athabasca University and reflects current International Financial Reporting Standards (IFRS). A corporate approach is utilized versus beginning with a sole proprietorship emphasis and then converting to a corporate approach.

The text focuses on core introductory financial accounting topics that match pre-requisite requirements for students advancing to Intermediate Financial Accounting. Excluded are advanced topics that are covered in Intermediate Financial Accounting, such as leases and bond amortization.

The text covers all essential topics, including: the accounting cycle; merchandising; assigning costs to inventory; cash and receivables; property, plant and equipment; debt financing; equity financing; statement of cash flows; financial statement analysis; and proprietorships and partnerships.

Lyryx develops and supports open texts, with editorial services to adapt the text for each particular course. In addition, Lyryx provides content-specific formative online assessment, a wide variety of supplements, and in-house support available 7 days/week for both students and instructors.

This text, originally by D. Annand and H. Dauderis, is intended for a first course in introductory financial accounting. It has been extensively edited by Athabasca University and reflects current International Financial Reporting Standards (IFRS). A corporate approach is utilized versus beginning with a sole proprietorship emphasis and then converting to a corporate approach.

The text focuses on core introductory financial accounting topics that match pre-requisite requirements for students advancing to Intermediate Financial Accounting. Excluded are advanced topics that are covered in Intermediate Financial Accounting, such as leases and bond amortization.

The text covers all essential topics, including: the accounting cycle; merchandising; assigning costs to inventory; cash and receivables; property, plant and equipment; debt financing; equity financing; statement of cash flows; financial statement analysis; and proprietorships and partnerships.

Lyryx develops and supports open texts, with editorial services to adapt the text for each particular course. In addition, Lyryx provides content-specific formative online assessment, a wide variety of supplements, and in-house support available 7 days/week for both students and instructors.

This textbook, originally by D. Annand and H. Dauderis, was intended for a first course in introductory financial accounting. It was extensively edited by Athabasca University to reflect current International Financial Reporting Standards (IFRS). This most recent revision by D. Marchand converted the text from IFRS to reflect the Generally Accepted Accounting Principles of the United States (U.S. GAAP). A corporate approach is utilized versus beginning with a sole proprietorship emphasis and then converting to a corporate approach.

This Open Textbook is a dynamic guide incorporating the essential skills needed to build a foundation in Financial Analysis. Students and readers will learn how to insightfully read a Financial Statement, utilize key financial ratios in order to derive forward-looking investment-related inferences from the accounting data, engage in elementary forecasting and modeling, master the theory of the Time Value of Money, and learn to price stocks and bonds in an environment in which interest rates constantly change. Ample problems and solutions, and review questions are provided to the student so that s/he can gauge his/her progress. This text will be continually updated in order to provide novel information and enhance students’ experiences.

Introduction to Financial Mathematics: Concepts and Computational Methods serves as a primer in financial mathematics with a focus on conceptual understanding of models and problem solving. It includes the mathematical background needed for risk management, such as probability theory, optimization, and the like. The goal of the book is to expose the reader to a wide range of basic problems, some of which emphasize analytic ability, some requiring programming techniques and others focusing on statistical data analysis. In addition, it covers some areas which are outside the scope of mainstream financial mathematics textbooks. For example, it presents marginal account setting by the CCP and systemic risk, and a brief overview of the model risk. Inline exercises and examples are included to help students prepare for exams on this book.

This lecture discusses why the disclosure of financial information through financial statements is critical to investors. The function of the balance sheet, income statement, cash flows and statement of stockholder‰Ûªs equity will be discussed. It discusses financial statement analyses through ratios and financial reporting in finance.

Investing is not as difficult as you think; we will show you how. (Speculating and trading are very, very difficult; we can't help you with those. Sorry.) After you have taken this course, you will have a strong foundation of the most important financial investments. We cover stocks, bonds, mutual funds, short-term investments (a.k.a. "cash"), hybrid instruments, and a few others. We want to emphasize that this is an introduction class. You do not need any prior investment experience. We start from the very beginning with the question, "What is an Investment?" Come join us! (http://www.wonderprofessor.com/123)

Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.