The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts ofmarketing and competitive strategy. Over the course of time, the 3-Circle model has beensuccessfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.

Knowing how to get along with others, resolve workplace conflict, manage relationships, communicate well, and make good decisions are all critical skills all students need to succeed in career and in life.

Human Relations is not an organizational behavior; rather, it provides a good baseline of issues students will deal with in their careers on a day-to-day basis. It is also not a professional communications, business English, or professionalism textbook, as its focus is much broader — on general career success and how to effectively maneuver in the workplace.

From communication challenges to focusing on one's own emotional intelligence, the examples throughout Human Relations will help students understand the importance of the human side in their career.

This book's easy-to-understand language and tone is written to convey practical information in an engaging way. Every chapter opens with a realistic example which introduces a concept to be explained in detail later. Each chapter contains relevant examples, YouTube videos, figures, learning objectives, key takeaways, exercises, and a chapter-ending case that offer different ways to promote learning. Many of the end-of-section exercises offer self-assessment quizzes, so students may engage in self-understanding and development.

It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines.

Traditionally, the study of algebra is separated into a two parts, Elementary and Intermediate Algebra. This textbook by John Redden, Intermediate Algebra, is the second part. Written in a clear and concise manner, it carefully builds on the basics learned in Elementary Algebra and introduces the more advanced topics required for further study in applications found in most disciplines.

Used as a standalone textbook, Intermediate Algebra offers plenty of review as well as something new to engage the student in each chapter. Written as a blend of the traditional and graphical approaches to the subject, this textbook introduces functions early and stresses the geometry behind the algebra. While CAS independent, a standard scientific calculator will be required and further research using technology is encouraged.

Intermediate Algebra is written from the ground up in an open and modular format, allowing the instructor to modify it and leverage their individual expertise as a means to maximize the student experience and success.

A more modernized element, embedded video examples, are present, but the importance of practice with pencil and paper is consistently stressed. Therefore, this text respects the traditional approaches to algebra pedagogy while enhancing it with the technology available today.

The importance of Algebra cannot be overstated; it is the basis for all mathematical modeling used in all disciplines. After completing a course sequence based on Elementary and Intermediate Algebra, students will be on firm footing for success in higher-level studies at the college level.

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are.

Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one where service industries that dwarf manufacturing industries in terms of scale and scope, an Internet that pervades life and work, and networks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers.

The authors use the lexicon of international business, and additionally, develop students' knowledge of international contexts with the aim that they may launch, run, and work in any organization that is global in scope (or is wrestling with global competition or other global threats).

International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues.

International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.

Comparative politics is the systematic study and comparison of the world's political systems. The course begins by discussing the factors and categories of analysis that political scientists and important international institutions like the World Bank, NATO, and the United Nations use regularly; it ends by comparing and contrasting governments from five different regions of the world: the Americas, Europe, Africa, Asia, and the Middle East. Upon successful completion of this course, students will be able to: Define the chief characteristics of a nation state; Identify and explain various comparative methodologies used to compare various political systems; Distinguish between unitary, federal, and confederal governmental models; Compare and contrast political cultures in selected countries; Compare and contrast political socialization in selected countries; Describe and explain patterns of representation and participation in selected countries; Compare and contrast the roles and functions of political parties in selected countries; Compare and contrast the role of interest groups in selected countries; Identify and explain governance and policy-making in selected countries; Compare and contrast the role of the executive in selected countries; Compare and contrast the role of the judicial branch in selected countries; Compare and contrast the role of the bureaucracy and the policy process in selected countries; Describe and explain the political economy and development in selected countries; Identify and explain political challenges and changing agendas in selected countries. (Political Science 221)

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics.

Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

David W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry, to the market with a fresh theme that will be sure to hold student interest: "Chemistry is Everywhere." Introductory Chemistry is intended for a one-semester introductory or preparatory chemistry course. Throughout the chapters, David presents two features that reinforce the theme of the textbook, that chemistry is everywhere.The first is the boxed feature titled, appropriately, “Chemistry is Everywhere”. This feature takes a topic of the chapter and demonstrates how this topic shows up in everyday life. In the introductory chapter, “Chemistry is Everywhere” focuses on the personal hygiene products that students may use every morning: toothpaste, soap, shampoo among others. These products are chemicals, aren’t they? This book explores some of the chemical reactions like the ones that give students clean and healthy teeth, and shiny hair. This feature makes it clear to students that chemistry is, indeed, everywhere, and it will promote student retention in what is sometimes considered an intimidating course.The second boxed feature focuses on chemistry that students likely indulge in every day: eating and drinking. In the “Food and Drink App”, David discusses how the chemistry of the chapter applies to things that students eat and drink every day. Carbonated beverages depend on the behavior of gases, foods contain acids and bases, and everyone actually eats certain rocks. (Yikes!) Cooking, eating, drinking, metabolism – all chemical processes students are involved with all the time. These features allow students to see the things we interact with every day in a new light – as chemistry.Just like many of the one-semester chemistry books you may be used to, each section in David Ball's <="" em=""> starts with one or more Learning Objectives, which list the main points of the section. Each section ends with Key Takeaways, which are reviews of the main points of the section. Each chapter is full of examples to illustrate the key points of the materials, and each example is followed with a similar “Test Yourself” exercise to see if the student understands the concept. Each section ends with its own set of paired exercises to practice the material from that section, and each chapter ends with a section of “Additional Exercises” that are more challenging or require multiple steps or skills to answer.David took the time to treat mathematical problems in Introductory Chemistry one of two ways, either as a conversion-factor problem or as a formula problem. David believes having two basic mathematical approaches (converting and formulas) allows the text to focus on the logic of the approach and not tricks or shortcuts; which speaks to the final point about Introductory Chemistry.You'll notice that David took no shortcuts with the material in this text, his inviting writing style, concise approach, consistent presentation, and interesting pedagogy have given it some of the best peer reviews we've seen at Flat World. So, order a desk copy or dive in now to see for yourself.

In many introductory level courses today, teachers are challenged with the task of fitting in all of the core concepts of the course in a limited period of time. The Introductory Statistics teacher is no stranger to this challenge. To add to the difficulty, many textbooks contain an overabundance of material, which not only results in the need for further streamlining, but also in intimidated students. Shafer and Zhang wrote Introductory Statistics by using their vast teaching experience to present a complete look at introductory statistics topics while keeping in mind a realistic expectation with respect to course duration and students' maturity level.

Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work.

Preparing today's students to be effective leaders in their professional lives requires that they hone their cultural intelligence as it is vital to working inter- and intra-culturally in today's global economy. This unique ability to identify, recognize, and acknowledge the differences and similarities that exist between and among cultural groups and systems will set their leadership skills apart from the masses. And when applied, cultural intelligence can bridge the gap in cultural misunderstanding by creating awareness, knowledge, and patience of cultural norms and behaviors.

The purpose of Leading With Cultural Intelligence by Mia Moua is to outline the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.

Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.

This is a book on linear algebra and matrix theory. While it is self contained, it will work best for those who have already had some exposure to linear algebra. It is also assumed that the reader has had calculus. Some optional topics require more analysis than this, however.

This book features an ugly, elementary, and complete treatment of determinants early in the book. Thus it might be considered as Linear algebra done wrong. I have done this because of the usefulness of determinants. However, all major topics are also presented in an alternative manner which is independent of determinants.

The book has an introduction to various numerical methods used in linear algebra. This is done because of the interesting nature of these methods. The presentation here emphasizes the reasons why they work. It does not discuss many important numerical considerations necessary to use the methods effectively. These considerations are found in numerical analysis texts.