Conditional Remix & Share Permitted
CC BY-NC-SA
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
- Subject:
- Business and Communication
- Marketing
- Material Type:
- Textbook
- Provider:
- Concordia University
- Author:
- Pierre-Yann Dolbec
- Date Added:
- 06/28/2023