This textbook is ideal for an introductory level Human Biology course. It …
This textbook is ideal for an introductory level Human Biology course. It is aligned with the British Columbia Adult Basic Education learning outcomes for Provincial Level Biology, which is the equivalent of Grade 12 Anatomy and Physiology. This textbook begins with an introduction to sciences and the scientific method, and then addresses the human body in increasing scale: from biological molecules, to cells and tissues, to organs and all eleven organ systems; with an overarching focus on health. The text employs clear writing, case studies for each chapter, interactive self-marking study activities, highlights of Indigenous knowledge and examples, pop-up glossary, and links to resources for extending learning.
Principles of Marketing teaches the experience and process of actually doing marketing …
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
This book is designed to introduce doctoral and postgraduate students to the …
This book is designed to introduce doctoral and postgraduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioural research, and can serve as a standalone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently being used as a research text at universities in 216 countries, across six continents and has been translated into seven different languages. To receive updates on this book, including the translated versions, please follow the author on Facebook or Twitter @Anol_B.
This is an unabashedly practical guide for the student fact-checker. It supplements …
This is an unabashedly practical guide for the student fact-checker. It supplements generic information literacy with the specific web-based techniques that can get you closer to the truth on the web more quickly. This guide will show you how to use date filters to find the source of viral content, how to assess the reputation of a scientific journal in less than five seconds, and how to see if a tweet is really from the famous person you think it is or from an impostor. It’ll show you how to find pages that have been deleted, figure out who paid for the website you’re looking at, and whether the weather portrayed in that viral video actual matches the weather in that location on that day. It’ll show you how to check a Wikipedia page for recent vandalism and how to search the text of almost any printed book to verify a quote. It’ll teach you to parse URLs and scan search result blurbs so that you are more likely to get to the right result on the first click. And it’ll show you how to avoid baking confirmation bias into your search terms.
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