Accounting Principles: A Business Perspective uses annual reports of real companies to illustrate many of the accounting concepts in use in business today. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. This text was developed to help you develop these skills.
Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors' Foundations of Business Law and the Legal Environment.
This advanced public speaking textbook is designed to encourage you as a speaker and to help you sharpen your skills. It is written to feel like you are sitting with a trusted mentor over coffee as you receive practical advice on speaking. Grow in confidence, unleash your personal power and find your unique style as you learn to take your speaking to the next level--polished and professional.
Applied Finite Mathematics covers topics including linear equations, matrices, linear programming, the mathematics of finance, sets and counting, probability, Markov chains, and game theory. Endorsed by CollegeOpenTextbooks.org.
The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.
This free and open textbook teaches college-level journalism students to become information experts.
Using the themes of credibility and information literacy, the book helps today’s students, who start out all their research with Google and Wikipedia, to specialize in accessing, evaluating, and managing information that often is not accessible through Google searches.
The book includes chapters on public records, freedom of information requests, nonprofit organizations, for-profit companies, scholarly research, public data, interviews and more.
Through current examples, instructional videos, suggested classroom activities, and practitioner insights, the authors challenge students to examine the credibility of the sources they use as current and future professional communicators.
Lean thinking, as well as associated processes and tools, have involved into a ubiquitous perspective for improving systems particularly in the manufacturing arena. With application experience has come an understanding of the boundaries of lean capabilities and the benefits of getting beyond these boundaries to further improve performance. Discrete event simulation is recognized as one beyond-the-boundaries of lean technique. Thus, the fundamental goal of this text is to show how discrete event simulation can be used in addition to lean thinking to achieve greater benefits in system improvement than with lean alone. Realizing this goal requires learning the problems that simulation solves as well as the methods required to solve them. The problems that simulation solves are captured in a collection of case studies. These studies serve as metaphors for industrial problems that are commonly addressed using lean and simulation.
If all cultures developed the ability to communicate, why do we see things so very differently? What purpose did communication serve in a culture? How did some cultures develop ways in which to share and negotiate meaning that my culture did not? Can I truly communicate with someone that doesn’t share my dominant culture? What does competent intercultural communication “look” like? In the quest to explore the multiple facets of intercultural communication, this book is divided into three general areas: foundations, elements, and contexts. The foundations cover the basic principles associated with communication studies and culture. The elements move beyond the basics into self, identities, verbal, and nonverbal process associated with communication and culture. Contexts explore all the different environments such as media, business, and education, in which intercultural communication occurs.
Taken from the publisher: "According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed."
This is an entire course/e-textbook that was formerly the Boundless Business text that was purchased by Lumen Learning and maintained in its current form.
The material presented in this resource is generally accurate especially considering that it reflects standard business practices and concepts that have changed little. A few of the examples given in the text could be a bit dated, which indicates that its utility may come from linking to specific parts of the course rather than using it as an entire textbook substitute. There does not appear to be a great deal of bias with this work, since its positioning is relatively generic to the facts and figures and it typically steers clear of opinions and judgments. An instructor could easily remix this with more current, relevant, and culturally deeper examples.
The text includes detailed images and graphs that are well done and help drive home visual concepts. It is limited in terms of interactivity and is still a text heavy presentation. This material is published as CC-Sharealike so it can be remixed but not revised. Lumen has taken some responsibility for the fact that it can still be edited but likely not updated to increase its currency. Since Lumen owns this material, it is likely to be here in this state for a long while.
Most of the material is relevant to any Introductory Business course with concepts that would apply for a long period of time. This material generally ages well, it just needs to be paired with continually more updated and relevant examples as technologies and markets change. Student could likely meet their learning goals and interests with this material as a support (curated by the instructor) to an existing course but it likely does not standalone as a full course resource. It seems most useful for providing depth to key points with direct links to sub-pages within this course.
This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future.
Kim Warren takes special care with this new textbook, Building Strategy and Performance, to ensure that it delivers instruction on how to deliver strategy powerfully over a sustained period of time.
This book helps you to show your students where the levers are that they can control and how to choose what to do, when, and how much to achieve their specific goals.
This book effectively outlines the dynamics of strategy, how one drives performance - past, today and into the future. It shows what causes performance to improve or deteriorate and what your students can do to change this trajectory for the better.
But don't take our word for it, review the book now to see if it can help you to deliver the kind of tactical strategy course you desire for your students.
This course allows students to develop effective written and verbal communication strategies specifically for the workplace. From idea gathering to drafting to delivery, this course will prepare students to effectively write, present, and communicate in a variety of methods and styles, tailored to professional audiences.
This book is suited for Business Writing, Business English or Business Research/Report Writing courses.Basics of Written Business Communication presents basic business communication concepts, vocabulary, models, and exercises in a clear, practical, and engaging way. The author provides a set of core chapters intended to provide a highly focused introduction to the field. Then, he provides an optional series of modules that provide instructors with complete flexibility to emphasize additional topics of their choice.
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.
Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you.
Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
Ethics is about determining value; it's deciding what's worth doing and what doesn't matter so much.Business ethics is the way we decide what kind of career to pursue, what choices we make on the job,which companies we want to work with, and what kind of economic world we want to live in and thenleave behind for those coming after. There are no perfect answers to these questions, but there's adifference between thinking them through and winging it. The Business Ethics Workshop provides aframework for identifying, analyzing, and resolving ethical dilemmas encountered through working life.
Students in an introductory Management Information Systems (MIS) course often ask what a career in MIS looks like. Lacking a clear vision, they make their own assumptions. Often they assume the career involves programming with little human interaction. That MIS is a technical field could not be further from the truth. MIS job descriptions typically require candidates to be able to collaborate, communicate, analyze needs and gather requirements. They also list the need for excellent written and communication skills. In other words, MIS workers are constantly interacting with other people both inside and outside the organization. They are coming up with creative solutions to business problems.
This course is designed to help students get a feel for what a career in MIS would be like. Our students report that they learn more about information systems from their internships than from their IS courses. Consequently, we designed a course that looks very much like an internship—an introduction to the field followed by a substantial project.
Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions.
Business Law I Essentials may need to be supplemented with additional content, cases, or related materials, and is offered as a foundational resource that focuses on the baseline concepts, issues, and approaches.
This textbook is used for all sections of Business Law 1 (BA 207) and Business Law 2 (BA 208) at Grand Rapids Community College. It provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.