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Mastering Public Relations
Conditional Remix & Share Permitted
CC BY-NC-SA
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The purpose of this volume is to introduce readers to the concepts of strategic public relations. The basic assumption is that readers have some general knowledge of management and business terminology. This book will help readers apply that to the discipline of public relations. The text is based on current research and scholarly knowledge of the public relations discipline as well as years of experience in professional public relations practice.

Subject:
Business and Communication
Public Relations
Material Type:
Textbook
Provider:
The Saylor Foundation
Date Added:
06/14/2019
OER Student Advocate Toolkit
Unrestricted Use
CC BY
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This toolkit was created by OER student leaders in the CCC and CSU systems. The toolkit's purpose is to motivate students to get involved in OER advocacy and the Open Education movement, as well as make it known that students can make a difference in their education. Education costs can be cut to a fraction of the price with OER, which would allow for more students to be able to access knowledge and higher education. While this toolkit contains some examples and suggestions specific to California institutions, it can still be helpful for all college students. Thanks to the Michelson 20MM Foundation's financial support students were paid for their work and contributions in creating this document, as well as presenting at conferences.

Subject:
Higher Education
Political Science
Public Relations
Material Type:
Full Course
Primary Source
Reading
Student Guide
Date Added:
11/09/2022
Write Like a PR Pro
Conditional Remix & Share Permitted
CC BY-NC
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Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication.

Subject:
Business and Communication
Communication
Composition and Rhetoric
English Language Arts
Public Relations
Material Type:
Textbook
Author:
Mary Sterenberg
Date Added:
02/04/2022