Syllabus designed for Introduction to Media Course, which serves as a prerequisite to Ad/PR, Journalism and Film programs.

No matter what your field is, having professional communication skills are essential to success in today’s workplace. This book covers key business communications topics that will help you in your career, including intercultural communication, team work, professional writing, audience analysis and adapting messages, document formatting, oral communication, and more.

Introduction to Speech Communication is used to support teaching, learning and research for SPCH 2713 at Oklahoma State University (OSU). In addition to inclusion of original work authored by the editors to meet the needs of their course at OSU, the editors adapted portions of Exploring Public Speaking: 4th Edition, Stand Up, Speak Out, and Fundamentals of Public Speaking. Please see the Acknowledgements chapter for full citations. We at Oklahoma State University Libraries acknowledge our gratitude for the expertise and generosity of the scholars at Affordable Learning Georgia, College of the Canyons, the Open Education Network and elsewhere for creating and sharing customizable versions of their work.

This course assists students in developing real world oral communication skills. Capture the dynamics of todayęs business realities and see the benefits of effective communication. Selection of topics, library research, analysis, oral style, use of visual aids, and preparation and delivery of various types of speeches and oral presentations are included. The Internet, e-mail, community interaction, and other practical tools support student learning and increase public speaking skills. Emphasis is placed on principles of cultural diversity. Prerequisite: College-level reading and writing skills.

This class is a survey of the mass media, including newspapers, magazines, television, radio, book publishing, music publishing, motion pictures and advertising and how all of those have been affected by the development of the Internet. This course emphasizes the history and structural biases of the mass media, and encourages students to critically analyze the role of media in society, and to become media literate.

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

In addition to original material this book is an adaptation of Introduction to Speech Communication authored by Sarah E. Hollingsworth, Kathryn Weinland, Sasha Hanrahan, and Mary Walker with a CC BY-NC-SA license. Introduction to Speech Communication includes original work as well as adapted and remixed material from Exploring Public Speaking: 4th Edition licensed CC BY-NC-SA, Stand Up, Speak Out licensed CC BY-NC-SA, and Fundamentals of Public Speaking licensed CC BY.

Study and application of basic principles of effective extemporaneous speaking, including audience analysis and adaptation, topic selection, research, organization, and presentation skills.
Chapter 1: Why Public Speaking Matters Today
Chapter 2: Building Confidence
Chapter 3: Audience Analysis
Chapter 4: The Importance of Listening
Chapter 5: Ethics
Chapter 6: Researching Your Speech
Chapter 7: Supporting Ideas and Building Arguments
Chapter 8: Organizing and Outlining
Chapter 9: Delivery
Chapter 10: Introductions and Conclusions
Chapter 11: Language
Chapter 12: Presentation Aids
Chapter 13 Informative Speaking
Chapter 14: Persuasive Speaking
Chapter 15: Special Occasion Speaking
Chapter 16: Online Public Speaking

"I wrote this book to reflect the experiences and perspectives of the
teens that I encountered. Their voices shape this book just as their
stories shaped my understanding of the role of social media in their
lives. My hope is that this book will shed light on the complex and
fascinating practices of contemporary American youth as they try to
find themselves in a networked world.
As you read this book, my hope is that you will suspend your
assumptions about youth in an effort to understand the social lives of
networked teens. By and large, the kids are all right. But they want
to be understood. This book is my attempt to do precisely that"--Preface.

The text introduces some of the key concepts in intercultural communication as traditionally presented in (North American) courses and textbooks, namely the study of differences between cultures, as represented in the works and theories of Edward Hall and Geert Hofstede. Common to these approaches is the prominence of context, leading to a view of human interactions as dynamic and changeable, given the complexity of language and culture, as human agents interact with their environments.

Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.

Taken from the publisher: "According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed."

From LibreTexts

Taken from the publisher: "According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed."

From LibreTexts

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

The text provides an upper-level undergraduate introduction and explanation of the social and cognitive processes involved in human communication, focusing on how people create understanding.

A Communication and Public Speaking textbook originally authored by Josh Meisner and other contributors revised for OER use by Geoff Carr

This assignment titled “My Interdisciplinary Perspective on Climate Change” was developed in Fall 2020 as the signature assignment of the STEM Learning Community LC50 for students enrolled in the Biology program of the Natural Sciences department, at LaGuardia Community College, CUNY. The assignment targets Integrative Learning and Global Learning Core Competencies, and Digital/Oral Communication Abilities.
For this STEM Cluster, “Climate Change” is the shared theme that connects learning from the different disciplines and helps build students’ overall knowledge on an imperative issue that our planet currently faces. Work on this assignment entails a narrated digital student presentation on the various aspects of Climate Change such as causes, global effects and manifestations, and possible remedial solutions or suggested actions. Students also practice summarizing the research and learning on this theme from the various courses undertaken in the first semester.
The main goal of this signature assignment is to make connections among the ideas, experiences and learning acquired among the different courses, assignments and co-curricular activities of this semester that contributed to the students’ understanding of this global phenomenon. This high-stakes assignment is worth 20% of the final grade in NSF 101: First Year Seminar for Natural Sciences (program-core course). Students are guided by all four instructors of the Learning Community, which comprises of the courses- NSF 101, MAT 115: College Algebra and Trigonometry, ENG 101: Composition I, and HUC 106: Public Speaking, through a 12-week scaffolded process to complete work and showcase their findings as a well-informed Biology major and responsible citizen of society. This assignment meets the NSF101 learning objectives and helps the students to hone their skills on the targeted Core Competencies (Global/Integrative Learning) and Communication Abilities (Digital/Oral), thereby increasing their chances of being successful in the subsequent 200-level classes of their major.
LaGuardia's Core Competencies and Communication Abilities
Student artifacts were deposited for this assignment at the end of the semester for college-wide Benchmark Readings 2021, and the Fall 2020 Learning Communities Seminar (as the LC assignment). Due to the serious COVID-related situation in New York state in Fall 2020, including high incidence of the disease and the associated challenging and technical issues at some students’ end, more emphasis was placed on helping the students learn how to prepare a digital presentation embodying their work on science, data analysis, writing and communication skills, while incorporating elements of integrative and global learning from all four classes on Climate Change. However, when the assignment is implemented again in the future, both Digital and Oral Communication Abilities will be fostered in all student work. It is noteworthy that some students managed to cover both these abilities in their work in Fall 2020 also.

Adapted for use at NSCC. Communication @ Work is designed to guide college students in developing the vital communication skills that are necessary to succeed in the modern workplace.